Know the moment something moves.
Alerts for the changes that matter — and silence for the ones that don’t. A drop only alerts when it’s bigger than both your threshold and the score’s margin of error.
- Visibility dropped 12.4 pointsCriticalFell from 61 to 49 since Oct 30 — larger than the ± 5 range.Nov 6
- Kestrel now gets mentioned more than youWarningOn Claude, in the last 7 days.Nov 5
- 3 new sites cite competitors but not youInfocapterra.com, zapier.com/blog, reddit.com/r/salesNov 3
- Gained 4 mentions across promptsInfoPerplexity: “alternatives to kestrel crm” and 3 moreNov 2
Example data · fictional brands
Included on
- Starter (included)
- Growth (included)
- Agency (included)
In-app and email alerts plus Slack on every paid plan; webhooks on Growth, Agency.
Alerts & digest, in detail.
Drops, gains, overtakes and new gaps — only when the change is bigger than the noise.
Visibility drops and gains
When your score moves by more than 10 points and more than its ± range, compared with a week earlier.
Competitor overtakes
When a tracked rival starts getting mentioned in more answers than you.
Lost and gained prompts
Which prompts you dropped out of — or broke into — on which engine.
New gap domains
When engines start citing new sites in answers that favour competitors.
Run problems
If a run fails or comes back incomplete, you’ll know your data has a hole instead of guessing.
Monday digest
A weekly email with each brand’s score, change, mention rate and top recommendation.
A closer look, step by step.
01 · Signal
Alerts that respect the noise.
AI answers wobble. A visibility alert only fires when the change beats both the drop threshold and the confidence range, and severity scales with the size of the move.
- 10-point drop threshold
- Severity: info, warning, critical
- At most one alert of each type per brand per day
Example data · fictional brands
02 · Delivery
Where your team already works.
Every alert lands in the app and on your webhooks. Warnings and critical alerts also go to Slack and by email to everyone who hasn’t opted out.
- Slack incoming webhook
- Email with per-user opt-out
- Signed webhooks for your own tools
Mentioned APP 9:02 AM
Northwind: Visibility dropped 12.4 points
Northwind’s AI visibility score fell from 61 to 49 since Oct 30.
Open dashboard
Example data · fictional brands
03 · Digest
Monday morning, in one email.
The weekly digest summarises every brand in your workspace: score, change, mention rate and the top recommendation to work on this week.
- One email per workspace
- Every brand at a glance
- Unsubscribe any time
Northwind
58
+6.2
Northwind EU
41
−2.3
Northwind Pay
28
0.0
Top recommendation · Northwind
Get listed in capterra.com’s small-team CRM guide
Example data · fictional brands
One part of the loop.
Alerts keep the loop running without anyone checking dashboards daily: you hear about real changes, and the digest keeps everyone in sync.
- 01
Learn
Brand Brain and keyword research: what you sell and what buyers search.
- 02
Create
A 30-day plan, written into fact-checked articles and carousels.
- 03
Publish
Your CMS on schedule, plus Reddit and Quora drafts.
- 04
Fix
Technical SEO fixes and AI-visibility fix plans.
- 05· Here
Track
Rankings estimates and four AI engines, every week.
- 06
Report
Growth against your day-0 baseline, for you or your clients.
See the whole loop on the product tour.
How do you avoid noisy alerts?
A visibility alert needs a move larger than both the drop threshold (10 points) and the score’s margin of error. Informational alerts stay in the app and on webhooks rather than emailing you.
Where do alerts go?
Every alert appears in the app and is sent to your webhooks. Warning and critical alerts also go to Slack (if connected) and by email to workspace members who haven’t opted out.
What’s in the weekly digest?
Each brand’s visibility score, change since last week, mention rate and its top recommendation, sent on Mondays.
Works well with.
Free AI audit
See what AI says about you.
Enter your website. We’ll ask real buyer questions on two engines and show where you appear, who appears instead, and what to fix first.
Your website
- 01Where you appear across AI answers
- 02Who AI recommends instead of you
- 03Every answer, with the sources cited
Free · results in about a minute · or start a 3-day trial